E-commerce is such a strong trend
that, in the future, it may replace shopping in physical stores. It can
also just serve as a showcase for products, and there are already companies
that work this way.
In this article, we are going to
talk a little about the growth of e-commerce and what are the trends
for this business model in 2022.
E-commerce growth in the first half
of 2021
According to the results of the 44th
edition of Web shoppers, which is the most comprehensive report on e-commerce
made by Ebit/Nielsen, the country broke a sales record in the first half of
2021, earning R$53.4 billion. A growth of 31% related to the same period of the
previous year.
In addition, the half-year result of
E-commerce was mainly driven by the 22% increase in the average ticket, rising
to R$534 reais and 7% in the number of orders, which reached the 1000 million
mark.
It is important to point out that
mobile phone purchases accounted for more than half of the total e-commerce
billing and also the number of orders, after all, in this first semester, sales
through mobile reached R$ 28.2 billion, with a growth of 28.4% and orders, 56.3%,
up 8.7%.
Regarding the sectors that
had the most growth, we have a top 5:
- pet products;
- Home and furniture;
- Pharmacy and health;
- Fashion and accessories;
- Food and drinks.
5 powerful trends for e-commerce in
2022
We know that internet shopping is growing
more and more and to keep up with this growth, e-commerce will undergo some
changes, including technological ones. That's why we've separated
some e-commerce trends for 2022 that you can implement in your
virtual business so that it continues to stand out among the rest.
Purchase by voice
Currently, it is possible to find a
purchase method known as Voice Commerce, which makes it possible to carry
out the entire process of purchasing products and services by voice. In
this way, companies will be able to increase their customer base, ensuring a
better consumer experience and increasing retention.
As users begin to use the device's
voice feature to make purchases or search for anything, they will adapt to
these features. Therefore, it is extremely important that you include your
e-commerce in this new reality.
Sell through social networks
Although people do not access social
networks with the intention of making purchases, it is possible, after doing a
search on Google or other search engines, to search for a product on Facebook,
Instagram or YouTube. And the novelty is that: selling through
social networks, you can reduce the purchase journey and possible cart
abandonment.
Thus, purchases made by these
platforms can be seen by a work safety consulting company, as a tool to
increase sales, for example. Not to mention that social media helps to
improve the customer experience.
However, you should pay attention to
some factors to reach this level, such as optimizing your e-commerce for mobile
devices and mobile-friendly checkout and also integrating your e-commerce with
a payment gateway.
Artificial intelligence
We know that the interaction between
humans and technology is on the rise. So how about relating this feature
to your e-commerce platforms in 2022? For starters, you can make a
collapsible cargo cart to use chatbots with strategies in your
sales. Thus, it is possible for your customer to complete the purchase
with the help of this technology in just a few clicks.
Through a CRM base, the bot can make
product suggestions and also make more personalized decisions. This helps
to optimize the purchase journey and positively influences customer decisions.
Offer new payment methods
With the evolution of consumption
habits, different means of payment have emerged. Currently, it is possible to
rely on features such as WhatsApp Pay, PIX, digital wallets, QR code,
and payments through facial recognition.
As e-commerce is included in this
evolution, you must offer the most modern means of payment, but not forget
about traditional payments. That's because when a customer reaches the
payment stage and gives up because they haven't found a viable option, they end
up showing a negative image of your virtual store.
You can solve this issue by hiring a
sub acquired that integrates with the acquirers, allowing the use of several
brands. In this way, although the payment reconciliation process becomes more
complex, it makes managing your online business’ finances easier.
Augmented reality
It has already been concluded that
on average 35% of users say they would have made more purchases over the
internet if it had been possible to try the product beforehand. This makes
augmented reality (AR) one of the biggest trends in e-commerce.
For fashion or decoration niche e-commerce’s,
this will be an innovative option, as it has the ability to improve the
customer's shopping experience. However, this technology can be
implemented in other sectors. The objective is to give the customer the
possibility to "try" the product without touching it, accelerating
the purchase journey.