E-commerce
platform migration is
the act of transferring your virtual store to another digital
medium. Usually for one that best meets the merchant's needs.
Initially, the search for simple
sales platforms is common. However, as the brand grows, it is essential to
invest in a more planned server with more advantageous results that offers some
extra functionality.
In addition, a
stable e-commerce platform generates opportunities for a higher conversion
rate for your online store, as well as fewer technical instabilities. That
said, let's understand everything you need before migrating your online
store from an e-commerce platform!
How to make an e-commerce platform
migration?
First of all, you must develop the
plan with your employees and the team of the new e-commerce platform, from
that, you must consider the steps of the process, how to carry them out, those
responsible for each act, and the deadlines. With that in mind, here are some
fundamental topics that you should always remember.
Technology
Good technology is an essential term
for migration to become a success. After all, you must make sure that the
e-commerce platform offers all the functionality you want.
There are some technology points
that can help you with this, such as the number of page views, sales reports,
SEO fields, among others. After all, the migration process is an essential
step in adapting to new resources, including technology. Since one of the
goals of migrating is to offer a better experience for the customer.
Backup
The fact is, no one likes to lose
personal items, do they? Now imagine what it would be like to lose key
information about your business with your customer base?
So, don't forget to back up your
product, order, and registration history before performing an e-commerce
platform migration. Bearing in mind that each platform has a way to make a
backup, you should inquire at the Service Center of each one.
layout
This topic is important because when
the layout is customized, there needs to be a visual transfer to your
site.
As such, it is not recommended to
change it in migration, as your audience may be surprised by too many changes
at once. Thus, it is necessary that you look for designers to assist you in
this matter.
301 redirect
Many entrepreneurs when they come
across the term "301 redirects" are scared. Although redirects are a
bit complex, they are possible.
A 301 redirect is a status code that
tells Google that a URL is in a new location. In other words, it is a
guarantee that unwanted technical errors will not occur, as well as helping to
preserve your website and the number of organic visits.
When
migrating platforms, it's critical to keep the keywords used in titles, URLs,
and product descriptions,
as well as closely monitoring Landings Pages. This is possible through
platforms such as Google Analytics so that you understand if the traffic is
following its regular course.
Safety
A safe migration corresponds to a
good analysis. In this case, check if the e-commerce platform provides
the SSL certificate or if the one you already have on your domain is
adaptable to the new system. Therefore, all products ordered and
registrations will be protected during the process.
In addition, it is worth noting that
the activation of the SSL certificate can take about 24 hours, and during this
period, it is possible that your online store is identified as
insecure. That way, when you perform the migration, share a notice about
this maintenance on social networks or via email.
Test
To get your online store online, you
must test it in advance. This includes everything from registrations and
purchases to order tracking. It is recommended that you avoid launching
during periods of high traffic.
To discover them, it is possible to
do a quick analysis through tools such as Google Analytics. These peaks
usually happen on Sundays or early in the morning, however, they can vary
depending on your business. With this measure, you reach fewer customers
if any unforeseen occurs during the migration.
Communication
Finally, be sure to communicate the
change to your audience. To do this, you can create discount coupons to
attract visits to the new site and ask for feedback if users notice anything
unusual. So, little by little you can adjust your online store, offering
better service.
E-commerce platform comparison
Now that you know what to consider
when migrating platforms and what are the essential phases to do so, it's time
to choose a new digital solution for your company.
Migration is made easy, the
entrepreneur has the help of our Customer Success team, there are several ways
to import products in bulk, under special payment method conditions and partner
ERPs so that sales are organized.
And for more information, check out
the manual on how to migrate platforms!
As we have seen, with the migration
of the e-commerce platform, you transfer your virtual store to another digital
solution, where you can succeed by following the points:
- Technology;
- Backup;
- Layout;
- 301 redirect;
- Safety;
- Test;
- Communication.